Privacy Policy Last updated: 6 May 2026 Gold Tree Organics ('we', 'our', or 'us') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase. WHO WE ARE Gold Tree Organics Registered in England and Wales Email: info@goldtreeorganics.com WHAT INFORMATION WE COLLECT We collect information you provide directly to us, including: - Name and email address when you place an order or create an account - Delivery address and billing information - Phone number (if provided at checkout) - Communication preferences - Any information you include in correspondence with us We also collect certain technical information automatically when you visit our site, including your IP address, browser type, pages visited, and referring website. HOW WE USE YOUR INFORMATION We use your information to: - Process and fulfil your orders - Send order confirmations and delivery updates - Respond to your enquiries - Send marketing communications (where you have opted in) - Improve our website and services - Comply with legal obligations MARKETING We only send marketing emails where you have given explicit consent. You can unsubscribe at any time by clicking the link in any email or contacting us directly. We do not sell or share your data with third parties for their own marketing. LAWFUL BASIS FOR PROCESSING Under UK GDPR, we process your data on the following lawful bases: - Contract: to fulfil orders and provide services you've requested - Legitimate interests: to improve our services and communicate with you about relevant products - Consent: for marketing communications DATA RETENTION We retain your personal data for as long as necessary to fulfil the purposes described in this policy, typically: - Order records: 7 years (required for tax and legal compliance) - Marketing preferences: until you unsubscribe - Account data: until account deletion is requested YOUR RIGHTS You have the right to: - Access the personal data we hold about you - Request correction of inaccurate data - Request deletion of your data (subject to legal retention requirements) - Object to processing based on legitimate interests - Withdraw consent for marketing at any time - Lodge a complaint with the Information Commissioner's Office (ICO) To exercise any of these rights, contact us at info@goldtreeorganics.com. COOKIES Our website uses cookies to improve your browsing experience and analyse site traffic. For full details, see our Cookie Policy. THIRD-PARTY SERVICES We use third-party services including: - Shopify (e-commerce platform and order management) - Royal Mail and courier services (delivery) - Payment processors (secure payment handling) - Email service providers (Brevo for transactional and marketing emails) These providers have their own privacy policies. We recommend reviewing their policies. CHANGES TO THIS POLICY We may update this Privacy Policy periodically. The latest version will always be available on our website with the date of update shown above. CONTACT US For any questions about this Privacy Policy or to exercise your rights: Email: info@goldtreeorganics.com